Joico - INNERJOI Preserve Color Shampoo 1000 ml

The INNERJOI Preserve formula, which includes raspberry seed oil and beetroot extract, has been specially developed to counteract color wash-out. This series gives the hair the necessary care and color protection to keep the hair color longer.

Need a shampoo that holds onto your hue? This naturally-derived, gentle cleanser locks down salon hair color with clean, caring goodness, putting your beautiful investment in conscientious hands. Fighting the inevitable fade, one protective lather at a time, Preserve Shampoo takes a safeguard approach to hair color with a unique combination of naturally-derived ingredients:

Color-protecting Beet Root Extract helps safeguard vibrancy, while the power of Raspberry Seed Oil – a natural source of linoleic acid

Application:

Apply to wet hair. Lather. Rinse. Follow with Preserve Conditioner.